Alex Bonilla

Founder of Pura Vida Moringa

Alex Bonilla is an eCommerce brand builder with 10 years of hands-on experience scaling physical products brands on both Amazon and Shopify. As the founder of Delta Brands, he's built multiple 7-figure businesses from the ground up, and knows what it actually takes to compete and win across channels.

Ivan Ong

CEO at KeaBabies

Ivan started affiliate marketing at 21 and made his first million by 24. That success led him to coaching and speaking to thousands worldwide, and eventually listing his company on the ASX, raising A$14M before exiting to pursue e-commerce full-time. Over the past decade, Ivan has generated more than US$350M in online sales. In 2017, he co-founded KeaBabies — a baby and maternity lifestyle brand now present in 13 countries with consistent double-digit growth year on year. His focus has always been simple: grow the top line, protect the bottom line, and build not just a brand, but a legacy.

Leonardo Larocca

CEO at Orblue Kitchen Supplies

Leonardo is the founder and CEO of Orblue, a Miami-based kitchen products brand he built from the ground up since 2013. A brand builder and product developer at heart, he has grown Orblue into a recognized name in kitchen tools and utensils sold across global markets.

Kyle Armour

CEO at Formulation Factory

Kyle is the founder and CEO of Formulation Factory, a science-backed supplement brand he built after a near-fatal ATV crash at 17 left him navigating years of hormonal issues the healthcare system couldn't fix. Rather than accepting band-aid solutions, he spent years deep in research on adaptogens, botanicals, and bioavailable compounds — eventually launching Formulation Factory on a single principle: full transparency, real doses, no proprietary blends. The brand crossed $1M in revenue within six months and now serves 250K+ customers across 11 formulas.

Brandon Himmel

Founder of Ruff Liners

Brandon is a Marine Corps veteran and engineer-turned-entrepreneur who founded Ruff Liners in 2021 after his dog Sadie kept destroying the backseat of his truck. He applied his technical background to design a patent-pending solution — the only dog car seat cover on the market with full door panel protection. From $1.25M in sales in 2023 to $3.1M in 2024, he secured a deal with Robert Herjavec on Shark Tank Season 16 and hasn't slowed down since.

Jay Hunter

CEO at Sprinter

Jay leads Sprinter as CEO, overseeing the brand's expansion into functional hydration and beauty. He brings deep consumer insight through strategic leadership, omnichannel marketing, and data-driven growth. A veteran of the CPG industry, Jay brings over a decade of experience scaling brands — now steering Kylie Jenner's Sprinter beyond its vodka soda roots into a full lifestyle and wellness platform.

Iyatho Russell

Owner of Leven Rose

Iyatho co-founded Leven Rose in 2013 alongside his wife Frances, after they couldn't find a GMO-free, natural remedy for their daughter's keratosis and decided to create their own oil blend. What started as a personal solution grew into a thriving clean beauty brand. Leven Rose is now the #1 bestseller on Amazon for Jojoba Oil and Beard Oil, and a top-ranked seller in Amazon's Health category — all built on a commitment to 100% pure, organic, cruelty-free, and USA-made products.