Amazon pushed its ad-payment deadline back to August, but the bigger question is whether brands can still be built there.
AdExchanger's roundup covers the 24-hour ad pause by a coalition of large sellers organized by MDS. The sticking point was Amazon's plan to stop accepting credit cards for ad payments, which costs sellers their card rewards; Amazon has since pushed that deadline to August. The author argues the bigger question is whether brands can still be built on Amazon as fewer sellers capture most of its revenue.
It highlights the ad-payment deadline moving to August and raises the bigger question of whether brands can still be built on Amazon.
They've at least bought us four months.
Alex Yale, Amazon brand owner and MDS board member, in AdExchanger
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AdExchanger
